UPDATED – McFarlane Toys Lands DC Comics License

McFarlane Toys
McFarlane Toys

Updated with an official press release from McFarlane Toys at the bottom of this article.

Coming out of left field is some breaking news in the world of DC Comics toys. McFarlane Toys has entered a three-year licensing agreement with Warner Bros. Consumer products to produce collectibles based on the DC Multiverse.

Starting in 2020, McFarlane Toys will begin releasing 6″-12″ ultra-posable action figures based on characters from DC’s stable of characters from comics, movies, and video games – along with corresponding vehicles and accessories.

Unfortunately, the figures do not seem to be in a far along enough stage to be shown at Toy Fair, but keep your fingers crossed for some sort of reveal.

Who knew that I would ever enter the world of McFarlane Toys again?! I guess I will be shelling out more money to them now…

It is interesting the article points out the specific size of the action figures. (ME SPECULATING) This leads me to believe that smaller size figures (1/18 scale) might be available to other companies, and could potentially have already landed a toy maker (please be Funko!).

Thoughts are always welcome, but let us know what you are most excited for in the comment section below!

Stay tuned for more updates as they are made available.

Tempe, Ariz., – February 12, 2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.

About McFarlane Toys:

McFarlane Toys is the fifth largest action figure manufacturer in the United States. Established in 1994 to manufacture and sell action figures based on founder Todd McFarlane’s comic book character Spawn, the international award-winning company has expanded into licensed products to become one of the premiere action figure producers on the planet.


  1. Personally I think this spells the end for DC Collectibles making action figures. If you remember a few weeks back, DC Collectibles was swept up by Warner Bros Consumer Products. These new licensing announcements coupled with the fact of a DC Entertainment “clean-up” leads me to think this way…

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